Headfirst Customer Agreement
Version 2.0 — Effective 20 August 2026
These terms and conditions cover the rights and responsibilities between you, a "Customer", and Headfirst Bristol Limited ("Headfirst", "we" or "us"), a company incorporated in England and Wales under registration number 8588629. Registered address: Headfirst Bristol Limited, 7 The Close, Norwich, Norfolk, NR1 4DJ.
By ticking the box at checkout, or by using the Headfirst Platform, you confirm that you understand these terms and that you agree to comply with them. If there is anything you do not understand, please contact us at headfirstbristol.co.uk/contact-us and we will be happy to answer any questions. If there is anything you do not agree with, please do not make a purchase or use the Headfirst Platform.
Our Privacy Policy explains how we handle your personal data. We recommend that you retain a copy of these terms for future reference.
1. Definitions
- "Headfirst Platform" (or "Platform") — the services provided by Headfirst Bristol Limited, including any apps, websites or media output.
- "Customer", "you" — any individual who uses the Headfirst Platform to browse content or make a purchase.
- "Supplier" — the third-party supplier (typically an organiser of events and concerts) that sells through the Headfirst Platform.
- "Event" — typically a concert, performance or exhibit which guests can attend.
- "Ticket" — an electronic ticket issued through the Platform admitting the holder to an Event.
- "Face Value" — the price the Supplier sets for a product, before the Booking Fee and any Extra Charges.
- "Booking Fee" — the fee we add to Face Value at checkout, as described in clause 6.
- "Extra Charge" — an amount added to an order at checkout that is neither Face Value nor Booking Fee, being a Venue Contribution or a Donation, as described in clause 7.
- "Venue Contribution" — an Extra Charge added automatically to Tickets for Events at participating venues, collected for the venue's organisation.
- "Donation" — an optional Extra Charge you choose to add, collected for the named recipient.
- "Gift Voucher" — a prepaid voucher sold by us that you may use to pay for purchases on the Platform, as described in clause 13.
- "Reissue" — our resale solution for sold-out products, described in clause 11: rather than a Ticket being transferred between Customers, the original Ticket is cancelled and its Face Value refunded, and a replacement ticket is sold as a new sale.
- "Waiting List" — the queue described in clause 12 for products offering Reissue with no tickets currently available.
2. Acceptance and changes
2.1. You accept these terms each time you make a purchase, by ticking the box at checkout. The version of these terms in force when you place an order is the version that applies to that order.
2.2. We may revise these terms from time to time — for example if we change how payments are accepted, if laws or regulatory requirements change, or if our business changes in a way that reasonably requires it. Each version is published with a version number and effective date, and the current version is always at headfirstbristol.co.uk/terms.
3. We operate as an agent
3.1. We act purely as an agent facilitating the sale of products on behalf of Suppliers. All prices, allocations and product details are provided by the Supplier and not by the Headfirst Platform. We do not purchase, acquire or resell products. As agent we provide a checkout facility and ticket-generation service for the principal (the Supplier).
3.2. When you buy a Ticket, your contract for the Event itself is with the Supplier. The Supplier is the trader for the purposes of consumer protection law: it is responsible for the accuracy of the listing, the conditions of entry, and the delivery and quality of the Event itself. Your statutory rights in respect of the Event are against the Supplier.
3.3. Gift Vouchers are the exception: they are our own product, sold by us (clause 13).
3.4. Our responsibilities to you are:
a. providing a checkout facility where you can buy the products advertised by Suppliers; b. issuing and delivering your Tickets — by email, through your account on the Platform, or on request to [email protected]; c. passing relevant information between you and the Supplier — for example, the list of valid ticket codes for entry to an Event.
4. Your account
4.1. Your account holds your Tickets, Waiting List entries and Gift Vouchers. It is your responsibility to keep your contact details accurate and to maintain access to the email address and mobile number you give us: Tickets and important notices, including cancellation notices, are sent there.
4.2. Login links and codes sent to your email address or phone are confidential. You are responsible for activity on your account by anyone you allow to access it. If you believe someone has accessed your account without permission, contact us immediately.
5. Prices and payment
5.1. The total price of an order is shown before you pay, made up of Face Value, the Booking Fee and any Extra Charges. Prices include VAT where applicable, and every order comes with an itemised receipt breaking down any VAT charges independently for the Face Value and the Booking Fee.
5.2. Any currency conversion costs or other charges incurred in making a payment are borne by you in addition to the price due to us.
5.3. Payment is taken when you place your order, and Tickets are issued on successful payment.
6. Booking Fees
6.1. The Booking Fee is our charge for the checkout and ticketing service. It is calculated per product, added to the Face Value, and shown at checkout before you pay.
6.2. Booking Fees are non-refundable.
6.3. Headfirst regularly donates Booking Fee revenue to local causes and charities. Where we donate the Booking Fee proceeds from your order, we say so on your order confirmation — "proceeds" meaning the Booking Fee minus the payment processing costs we are charged to handle the transaction.
7. Venue Contributions and Donations
7.1. Tickets for Events at participating venues carry a Venue Contribution, added automatically at checkout on top of Face Value at a rate set under our arrangement with the venue. Venue Contributions are collected by us as agent for the venue's organisation, and are always shown before you pay.
7.2. You may be offered the option to add a Donation at checkout. Donations are collected by us as agent for the recipient the donation prompt describes. Where the donation prompt describes Headfirst itself, the Donation goes towards the running of the Platform. We charge no Booking Fee on Donations and take no profit from them; recipients receive Extra Charges net of the payment processing costs we are charged.
7.3. Some Suppliers pledge to donate part of their own proceeds to a cause. We do not control, and cannot take responsibility for, whether the Supplier in fact makes that donation.
7.4. Extra Charges are non-refundable.
8. Conditions of sale
8.1. Please check your order carefully before you pay. An Event may have multiple performances across different dates, and it is your responsibility to select the correct date, product and quantity.
8.2. All bookings are non-refundable (see clause 10).
8.3. Products may be subject to conditions of entry set by the Supplier — for example age restrictions, proof of membership or ID requirements. It is the Supplier's responsibility to state these in the listing, and yours to check that you, and everyone you are buying for, can meet them.
8.4. Suppliers may offer multi-product deals and discount codes. The discounted price shown at checkout is the price you pay. Tickets bought as part of a deal may carry restrictions noted elsewhere in these terms (see clause 11.4).
8.5. We are not liable for issues arising from incomplete or misleading product listings, which are the Supplier's responsibility (clause 3.2), but we will do our best to mediate between you and the Supplier to find an amicable resolution.
9. Tickets and entry
9.1. Tickets are delivered electronically and each carries a unique code, which is checked and marked as used at entry.
9.2. Treat your Ticket like cash. Entry is granted to the first presentation of a Ticket's code: if a Ticket is copied or shared, whoever presents it first will be admitted, and a code that has already been used will not admit anyone again. If you choose to share a Ticket — for example to pass it to a friend — you do so at your own risk.
9.3. Tickets may not be sold on or offered commercially. The only supported way to resell a Ticket is the Reissue facility in clause 11.
9.4. A Ticket may be voided (invalidated for entry) by the Supplier or by us where it was obtained fraudulently, issued in duplicate or in error, or obtained or used in breach of these terms or the conditions of entry.
9.5. If your Ticket was free, you can cancel it yourself from Your Tickets page, releasing the space for someone else.
9.6. Entry to, conduct at, and management of the Event itself — including safety, capacity and the refusal or removal of guests — are the responsibility of the Supplier and the venue.
10. Refunds
10.1. All bookings are non-refundable, including the Booking Fee and any Extra Charges (clauses 6.2 and 7.4).
10.2. If you are unsatisfied with a Supplier and wish to pursue a refund, you will need to do so directly with the Supplier — a member of our team can put you in touch with the Supplier's customer support contact.
10.3. Where a refund is made — for example the Face Value refund when your Ticket is resold through Reissue (clause 11) — it is final: a refunded Ticket is void and cannot be reinstated. Refunds are returned to the payment method used at checkout; any amount paid with a Gift Voucher returns to the Gift Voucher (clause 13.7).
11. Reissue aka "Resale"
11.1. Reissue is our resale solution. On some Events, where the Supplier has enabled it and the product has sold out, you can offer your Ticket for reissue from Your Tickets page: when it is bought, your Ticket is cancelled and the Face Value you paid is refunded to you, and a replacement ticket is sold to the buyer as a new sale from the Supplier. The Platform is not a marketplace for transferring tickets between Customers.
11.2. Tickets offered for reissue are sold in the order they were offered. Offering your Ticket for reissue does not guarantee it will sell. You can withdraw your Ticket from reissue at any time before a buyer's purchase of it has begun; once a purchase is under way, the sale completes even if you withdraw. The option to offer or withdraw a Ticket closes shortly before the Event.
11.3. Once your Ticket is resold, the process is irreversible. You are refunded the Face Value you paid, even if the replacement ticket was sold at a different price. Booking Fees and Extra Charges are not refunded (clauses 6.2 and 7.4). You cannot choose who buys your Ticket. We will attempt to notify you by email when your Ticket is resold, but it is your responsibility to monitor the status of Tickets you have offered for reissue via Your Tickets page.
11.4. Not every Ticket is eligible for Reissue. Reissue is only available where the Supplier has set it up for a sold-out product, and some Tickets — for example complimentary tickets or tickets bought as part of a multi-ticket deal — may not be eligible. We may suspend or withdraw the Reissue facility, for an Event or generally, at any time.
11.5. Where reissue tickets are available, you can buy one at checkout in the normal way, at the price set by the Supplier. A reissue purchase is a new sale from the Supplier: you receive a newly issued Ticket, and these terms apply to your order as to any other purchase.
12. Waiting List
12.1. Where a product offering Reissue has no tickets currently available, you may join the Waiting List. You choose how many tickets you want and the minimum number you would accept, and — for paid products — save a payment method. Joining the Waiting List commits you to buying up to your chosen quantity of tickets if they become available.
12.2. When tickets become available they are offered to the Waiting List in the order people joined. When it is your turn, we automatically take any payment due using your saved payment method and issue your tickets. We will attempt to email them to you, and they appear on Your Tickets page. Tickets bought through the Waiting List are ordinary, non-refundable purchases under these terms.
12.3. If your payment fails, we will notify you and may move on to the next person in the queue. We may retry your payment method later, but until a payment succeeds you may miss tickets that become available. Keeping your payment details working and up to date is your responsibility.
12.4. Your Waiting List entry has a cut-off, which you choose when you join. Automatic purchases stop at the cut-off; you can extend it, or rejoin after it, if you still want tickets.
12.5. You can manage your Waiting List entries from your account at any time — including changing your quantities, your payment card or your cut-off, or leaving the Waiting List altogether. The Waiting List creates no entitlement: tickets may never become available, and whether further tickets are released for an Event is at the Supplier's discretion.
13. Gift Vouchers
13.1. We sell Gift Vouchers: prepaid credit that can be put towards purchases on the Headfirst Platform. You choose the value of the Gift Voucher at the point of purchase, within the limits that apply at checkout. No Booking Fee is charged on the purchase of a Gift Voucher — the price you pay is the credit you receive.
13.2. When you buy a Gift Voucher we email a unique code to the email address provided at checkout, either immediately or on the delivery date you choose. It is your responsibility to ensure this address is correct and that you, or the person you intend to gift it to, has access to it. Anyone holding the code can redeem it, so treat it like cash — we cannot replace a Gift Voucher that is lost, shared or used without your permission.
13.3. A Gift Voucher can be redeemed against any purchase from any Supplier on the Headfirst Platform by entering the code at checkout, and can be put towards the full cost of your order — including Face Value, Extra Charges and Booking Fees.
13.4. Gift Vouchers hold a balance and may be spent across more than one purchase. Where the value of your order is greater than the balance remaining on your Gift Voucher, the difference is payable by card. Any unused balance stays on the Gift Voucher for a future purchase. You can view the balance and history of any Gift Voucher you have bought or redeemed in the Gift Vouchers section of your account.
13.5. Gift Vouchers are valid for 24 months from delivery — that is, from the date of purchase or, where you schedule delivery for a later date, from that delivery date. After this, any remaining balance expires and the Gift Voucher can no longer be redeemed. The expiry date is shown with your code and in the Gift Vouchers section of your account.
13.6. Gift Vouchers are non-refundable — the amount paid for a Gift Voucher cannot be returned or exchanged for cash.
13.7. If an order paid for in whole or in part with a Gift Voucher is later refunded, the refunded amount that was paid using Gift Voucher credit is returned to that Gift Voucher as balance — not to your card — and remains subject to its original expiry date. Any refunded amount paid by card is returned to the card. As with all sales, Booking Fees are non-refundable.
13.8. Gift Vouchers have no cash value and cannot be exchanged for cash. There is no facility for transferring a Gift Voucher between Headfirst accounts — as clause 13.2 explains, the code itself is what carries the credit, and anyone holding it can redeem it. The credit can only be spent on products available through the Headfirst Platform.
14. Communications
14.1. We send service messages about your orders and the Events you hold Tickets for — order confirmations, your Tickets, Waiting List and Reissue updates, and notices of changes or cancellation. Service messages are sent by email and occasionally by SMS, and are not marketing: you will receive them for as long as you hold a booking. All SMS sent in connection with the Platform are sent by us.
14.2. Suppliers can send announcements to their ticket holders through the Platform. Announcements are service messages about that Event only — for example travel information, set times, line-up changes or cancellation — and must not contain marketing.
14.3. Marketing is sent only with your permission — for example, where you tick the box at checkout giving an organiser permission to email you about their future events, or where you subscribe to our own mailers. Permission given to an organiser applies to that organisation. Every marketing email includes an unsubscribe mechanism, and you can withdraw your permission at any time — for an organiser's marketing, via the unsubscribe link in their emails or by contacting them directly.
15. Acceptable use
15.1. In connection with your use of the Headfirst Platform, you may not, and you agree that you will not:
a. interfere with or damage the Headfirst Platform, including, without limitation, through the use of viruses, cancel bots, Trojan horses, harmful code, flood pings, denial-of-service attacks, packet or IP spoofing, forged routing or electronic mail address information or similar methods or technology; b. use the Headfirst Platform in connection with the distribution of unsolicited commercial email ("spam") or advertisements unrelated to the Headfirst Platform; c. attempt to use the Headfirst Platform to commit fraud or create fake content; d. recruit or otherwise solicit any Supplier, Customer or other user to join third-party services or websites that are competitive to Headfirst, without Headfirst's prior written approval; e. impersonate any person or entity, or falsify or otherwise misrepresent yourself or your affiliation with any person or entity; f. use automated scripts to collect information from or otherwise interact with the Headfirst Platform; g. use the Headfirst Platform to find a Supplier or Customer and then complete the transaction independently of the Headfirst Platform in order to circumvent the obligation to pay any fees; h. use, display, mirror or frame the Headfirst Platform, or any individual element within it, Headfirst's name, any Headfirst trademark, logo or other proprietary information, or the layout and design of any page or form contained on a page, without Headfirst's express written consent; i. access, tamper with, or use non-public areas of the Headfirst Platform, Headfirst's computer systems, or the technical delivery systems of Headfirst's providers; j. attempt to probe, scan or test the vulnerability of any Headfirst system or network or breach any security or authentication measures; k. avoid, bypass, remove, deactivate, impair, descramble or otherwise circumvent any technological measure implemented by Headfirst or any of Headfirst's providers or any other third party (including another Customer or Supplier) to protect the Headfirst Platform or any content thereon; l. attempt to decipher, decompile, disassemble or reverse engineer or copy any of the software used.
16. Our service and liability
16.1. Nothing in these terms affects your statutory rights, or excludes or limits our liability for death or personal injury arising through our negligence, fraudulent misrepresentation, or anything else which cannot be excluded or limited under English law.
16.2. We take reasonable care in providing our checkout and ticketing service, but cannot guarantee continuous, uninterrupted or secure access to the Headfirst Platform, nor that it will be virus or error free. Payment processing times depend on factors outside our control, such as delays in the banking system or in card networks. Access to the Platform may occasionally be restricted to allow for repairs, maintenance or the introduction of new facilities.
16.3. It is the responsibility of the Supplier, not us, to fulfil the Event (clause 3.2). Subject to clause 16.1, we are not liable for cancellations, alterations, venue changes or other failures of the Event itself, and we are not responsible for any loss of income, revenue, business or anticipated savings, or for travel, accommodation or other expenses, incurred as a result of an unfulfilled or falsely advertised Event. If you are unhappy with a Supplier, contact us at [email protected].
17. General
17.1. Governing law and jurisdiction. These terms are governed by the law of England and Wales. You can bring proceedings in the courts of England and Wales; if you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts. Nothing in this clause deprives you of any protection granted by laws that cannot be departed from by agreement.
17.2. Complaints. Before starting proceedings, you and we will each make reasonable efforts to resolve any dispute informally. Contact us at headfirstbristol.co.uk/contact-us or [email protected].
17.3. Severance. If any provision of these terms is found to be invalid or unenforceable, it will be severed, and the remaining provisions will continue in full force.
17.4. No waiver. A failure or delay by either party to enforce any provision of these terms is not a waiver of it.
17.5. Assignment. We may transfer our rights and obligations under these terms to a successor of our business; if we do, your rights under these terms are unaffected.
17.6. Third-party rights. No person other than you and us has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these terms.